III Points Music Festival Celebrates Return To Miami
The Strokes at the Mind Melt Stage, Friday, October 22, 2021. (Photo/ADINAYEV)
FOR IMMEDIATE RELEASE Kalynd Parrish, Salt and Light Media Group 239-331-1333
kalynd@saltandlightmediagroup.com
III POINTS MUSIC FESTIVAL: THE EXPERIENCE
III Points is a movement, and the participants are the subject of the groove.
Miami, FL, October 22-23, 2021—Wynwood Miami presented the eighth annual III Points Music Festival. The multi-sensory festival enveloped the streets of Mana Wynwood to inspire versatility and mind-altering installations, blending the world of art and music. Preserving history through cultural representation was found as much on the dance floor, blasting through the speakers, as it was interpreted through inventiveness—mixing craftsmanship and technology to curate a playful, expressive experience of human interaction and uniting as one underneath the disco sky.
Patrons from over 30 countries made their way to The Sunshine State for two days of music ranging from hip-hop, rock n’ roll, and electronic to experimental jazz and a plethora of other genres. The Festival showcased an eclectic lineup of international musical maestros, as well as Miami’s finest local artists. The city didn’t get much sleep this weekend as music played well past 4 a.m., with after parties welcoming movers and shakers into the light of a new day.
The following editorial piece encapsulates both a question, “How do music/music festivals have a positive impact on mental health?” and the answer (i.e., the experience in relation to the question). Many artists were willing to be interviewed to participate in the survey, which has no relation to medical research. Those who are interested in referencing the findings of this article from a medical perspective are welcome to reach out to the contacts below.
More information regarding III Points can be found on their website: https://www.iiipoints.com/
For Press Inquiries and Marketing: contact Kimberly Curry, at kim@saltandlightmediagroup.com and visit https://www.saltandlightmediagroup.com
For Editorial: contact Kalynd Parrish at kalynd@saltandlightmediagroup.com.
III Points Music Festival marked its official return to Miami on Friday, Oct. 21 & Saturday, Oct. 22, 2021. The sold-out festival weekend concluded early Sunday morning following two nights of nonstop entertainment packed with unforgettable performances and one-of-a-kind experiences.
As the sun set on Friday night, fans flocked to the festival grounds to catch performances by The Strokes, Khruangbin, Moses Sumneu and more on the Mind Melt Stage before heading to the Main Frame and RC Cola stages to dance the night away with Eric Prydz, Peggy Gou and Jamie XX. The rain was no match for the thousands of fans who had been eagerly awaiting the return of Miami’s premier multi-genre festival, immersing themselves in the weekend-long celebration of art, music and culture.
On Saturday night, crowds gathered to witness legendary performances from Rüfüs du Sol and Wu-Tang Clan at the Mind Melt Stage. Three 6 Mafia, Zhu and SlowThai hit the Main Frame Stage for dynamic performances while Keinemusik’s animated set at the RC Cola Stage captivated the crowd. At the Toyota Music Den, festivalgoers enjoyed intimate sets and performances by Rubio, Palomino Blond, Mustard Service and many more.
With its eclectic lineup up of renowned artists as well as notable up-and-comers, III Points’ attendees reveled in the electric energy that lit up the festival grounds each night. III Points will return in 2022 with dates soon to be announced.
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About III Points
III Points Music, Art & Technology Festival, planted its flag in 2013 and has grown into Miami’s premiere multi-genre music festival. Taking over Miami with a fully immersive festival ground and a line-up of cutting-edge international performances paired with the best of the Miami music scene.
The Question
How do music/music festivals have a positive impact on mental health?
Drummer Tomas Barfod, of WhoMadeWho and Founder of Copenhagen’s boutique festival, The Moment, shared his response: “I thought a lot about this … I believe humans are wired for being together and interacting in crowds, and especially dancing—it has been essential in many cultures. The feeling of shared identity with both friends and strangers clearly has a positive effect on people's well-being.” There’s a ceremonial bond when dancing in a crowd full of strangers; they’re not really strangers at all in that moment. They are your friends that turn into family. Their Isotropic stage presence guided dancing fans through psychedelic funk, disco-punk, and experimental pop as they skirted around the turntables with their wild mix of synths, vocals, and live instrumentation.
Miami’s local artist and frequent III Points attendee, Milo Zilo, enthuses, “there’s nothing like III Points. The social aspect of the festival experience, such as meeting new people and interacting with friends gives us a well-deserved time away from everything else going on in the world. Taking a break from working and the daily hustle of life … we all have to be grateful for this time.”
According to SRI Master Gano Grills, personal friend of Wu-Tang Clan and Spiritual advisor, “432hz is the optimal frequency to promote homeostasis, and anything close to that is optimal for healing. At that level, sound energizes both hemispheres of the brain, and when used with these precepts, it can be very beneficial to stabilize the chakras and seven organs. Music in totality, is really positive; however, there's an antithesis to how dangerous music can be if not used correctly. It can promote backwards behavior and lead to ambiguous thoughts.” Space Resident and local Miami DJ, Monoky, eight years sober and managing his anxiety through the healing modality of music, can vouch for both the dangers and positivity of music. “Part of my sobriety was immersing myself in music, but the party aspect of the music scene is what also led me towards the path to sobriety. During COVID, there was this looming time of uncertainty in the industry. There was a dialogue every day surrounding death, and it overtook the entire conversation and it was impossible to escape.” After experiencing his first panic attack during the pandemic, due to the loss of social interaction, playing for live crowds of fans completely rejuvenated that feeling of belonging and purpose. “Whenever I play,” he says, “that goes away. It’s about love and spreading good energy.”
Monoky continues with, “Getting a better positive monologue and turning off, to shut down that inner voice through meditation and dancing, allows us to heal.” The common thread in each artist’s response points to how vital social interaction is for our mental well-being. There’s no time for negativity on the dance floor—it’s a sea of smiles elicited by the artist standing before a council of eager fans. DJ, House of Pris, and owner of Concrete Sala, ended her interview with “Music has never let me down,” and that speaks volumes. Music is there to lift, inspire, create, hold, comfort, and let us lose the nonsense blasting through our minds. Boogie away the bullshit and heal through the vibration.
The Mind Melt Stage, Saturday, October 23, 2021.(Photo/ADINAYEV)
The Answer
It’s simple…
“Music is the answer to your problems.
Keep on moving, then you can solve them.
If you feel that you can't take no more,
and your feet are heading for the door,
got to keep on dancing, and prancing.
Grooving, keep on moving.”
(From the hit song “Music is The Answer,” by Celeda, featuring Danny Tenaglia.) Energy flowed in motion as we danced together as one—synchronized by a rhythm, a melody, the beat, a lyric that hits you in the gut as hard as it hits you in the heart, transporting us into a euphoric gratitude. An isochronous pulse that reverberates through our soul—best defined as the “groove”—embodies more than just a sound, but a movement; III Points serves that movement up on a silver platter in a pure, gleaming, disco-ball facade.
Rain or shine, (and oof, was there rain), not a single attendee cared as each artist serenaded the crowd and washed away the worries of the world. An abandoned warehouse of grunge and sweat, also known as the RC Cola Plant, housed Grammy-nominated musician Zhu, represented by Capitol Records, who is best known for his music rather than himself. Eruptions of screaming fans sang along while his tasteful, melodic voice carried over a sardine-packed crowd full of emotions. Meteoric star, Peggy Gou, was one of many artists to play at the filled RC Cola stage as well. “Peggy, Peggy, Peggy,” was chanted to her opening drop while deep, blazing techno reverberated through the speakers.
On the same stage, Interscope Records-signed artist Prospa, an England-based duo affirmed, “Music is everything. We have a lot of issues and daily stressors; we all wake up, we all have a day job. What we do in music is still a day job, but listening to music, going to events like this, and getting that release, that’s what gives us that drive and motivation. Releasing yourself on the weekend gives you motivation to work throughout the week. It’s not ideal to live in a hyper-capitalist world. We gotta find happiness where we can, and music is the only thing that gives us that.” Their hit song, “Prayer,” has an empowering lyric, “This song is my prayer, I give to only you,” which speaks to raw youth, divine purpose, and self expression.
Meanwhile, Le Rouge, a burlesque-inspired speakeasy sanctuary, acted as home for local Miami artist, Ennio Skoto, to perform. “Music,” he says, “impacts me and everyone around us. It’s about love and meaning, and has a positive impact, especially after the past year we had.” Front and center at The Mind Melt stage, a fan was overheard during the opening song of Australian trio, Rüfüs Du Sol, “We’re all just trying to cry at Rüfüs,” she says, with tears of elation as their hit single, “You Were Right” lulled the crowd towards belted sing along (tissues not included).
A blazing red neon sign reads in the background of Le Rouge, “BE NAKED WHEN I GET HOME.” And honestly, after 12 pulsing hours, ripping an outfit off that’s drenched in sweat, a welcome shower and clean sheets put the chefs kiss on a well-deserved, fulfilling weekend of inner child expressive play. Until we meet again, III Points. We share this bond for eternity, linked by a kaleidoscope of sound.